The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
Which days are best for sending marketing emails and which days are most popular for retailers? Should you send on the same high-volume days as other retailers, or send on lower-volume days so you can more easily stand out in the inbox?
Now, you may finally have an answer.
I am signed up for hundreds of retailer email programs and monitor my inbox for daily send volume. While each retailer will have their own unique requirements, here are some tools you can use to help you determine which days might be best to send your marketing emails.
2019 marketing email send volume broken down by day and month. Check out which days were the most and least popular days to send marketing emails.
2018 marketing email send volume broken down by day and month. Check out which days were the most and least popular days to send marketing emails.
If you ask a hundred people what makes a good article headline or email subject line, you may get a hundred different answers. After all, it’s subjective, isn’t it?
Not entirely, as many marketers know. There’s a science behind what makes a consumer open an email, click on a call to action (CTA) and make a purchase. Whether it’s writing an attention-grabbing headline or getting someone to “click and convert,” understanding that people rely on certain decision-making defaults helps marketers nudge them to take a desired action.
In this article I discuss how to use behavioral science to improve marketing campaigns. Topics include …
There’s no shortage of promotions retailers can choose when planning their holiday email marketing strategy. However, the holiday season is long, so retailers need to find ways to not only increase sales but also keep subscribers opening their emails.
Here are three kinds of promotions that I expect will be heavily-used by retailers throughout this upcoming holiday season to accomplish these goals.
Email marketers are always looking for holiday-related content, and me — I provide a few pieces this time of year. Between sifting through and analyzing tens-of-thousands of holiday emails in my personal inbox, charting daily emails received, identifying reoccurring themes, looking through the previous years' online sales data, reading industry analysis, interviewing podcast guests, and talking to industry peers, I am left connecting dots with what retailers and email marketers will be promoting this holiday season.
As the holidays approach email marketing teams are busy determining promotional schedules, designing messages, and inputting coupon codes into their e-commerce platforms among a slew of other items. With all of this work happening behind the scenes, there are a few holiday items that all-too-commonly fall by the wayside. When preparing your email marketing program for the season, don’t overlook some of the items that can help you deliver a better customer experience and generate more sales. Here are five items to not overlook this holiday season.
Most digital marketers have heard of the Cyber Five, the five shopping days from Thanksgiving Day through Cyber Monday. These five days happen to be the top five online sales days for the entire holiday season, accounting for 19% of all online holiday sales.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
Commerce marketers seem to start preparing for the holiday season earlier and earlier each year – and with good reason. Consumers now start their holiday shopping earlier than ever. Getting ready for such an early shopping season can come with great challenges, but there’s no need to reinvent the wheel. Take a look at the trends over the past couple of years, especially those from last year, and identify opportunities for success. Here are two of the trends I noticed last year that can help you set the stage for a successful season.
