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Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

mobile marketing

Using Behavioral Science in Marketing

Using Behavioral Science in Marketing

If you ask a hundred people what makes a good article headline or email subject line, you may get a hundred different answers. After all, it’s subjective, isn’t it? 

Not entirely, as many marketers know. There’s a science behind what makes a consumer open an email, click on a call to action (CTA) and make a purchase. Whether it’s writing an attention-grabbing headline or getting someone to “click and convert,” understanding that people rely on certain decision-making defaults helps marketers nudge them to take a desired action. 

In this article I discuss how to use behavioral science to improve marketing campaigns. Topics include …

Why Mobile Payments Are Killing the Checkout Form

Why Mobile Payments Are Killing the Checkout Form

A colleague recently told me over lunch how much he loves pizza apps. “They’re just so easy.” When I asked him what was so easy, he said that while picking from the menu is part of the ease, the bigger part has to do with paying. It’s one touch.

Now before you run out and hire a team to create an app for your brand, let’s think about how to make paying easier – whether someone visits your website from a desktop or wants to take advantage of email offers directly from their mobile device.

Is Google Trying to Kill the Mobile Popup?

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. The reason?  Google says it is focused on providing users with a smooth mobile experience and allowing them to access the information they are looking for without interruption. The search provider believes that even if “optimized” for mobile devices, these features contribute to a poorer experience because of the devices’ smaller size.

5 Ways to Prepare for the Holiday Season

You’ve likely got a list of to-dos longer than a kid’s wish list for Santa. And with the hustle of the season, it’s easy for some tasks to fall by the wayside, which could result in a poor customer experience or first impression, lost sales, or even an under-performing holiday season.  Don’t let this happen to you. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.

Mobile: It's Not Just for Millennials Anymore

Smartphones are everywhere, and people are becoming increasingly reliant upon them to accomplish everyday tasks: setting their wake-up alarm, listening to the radio, and, of course, shopping. Because of this consumer reliance on these devices, a mobile-first approach is essential for retailers today, from responsive design for emails to mobile-friendly websites (including the checkout process).

However, even with this increase in smartphone usage …

How Consumers Across the Globe Shop and Buy Online

Consumer technology is constantly evolving, reshaping the way retailers and consumers interact on a daily basis. These changes force retailers to provide functionality that allows consumers to easily make purchases on their device, or devices, of choice. It’s become critical to understand how devices are used in different ways from one region to another.