Gmail is shaking up the inbox again. With a new Purchases view and Promotions tab sorted by “most relevant,” email marketers will need to rethink how they drive visibility and engagement. Here’s what to know.
BFCM Marketing: How to Adjust Email Automation for Black Friday & Cyber Monday
Agentic AI in Ecommerce: How It May Transform the Brand-Customer Relationship
Agentic AI is starting to make purchases on behalf of consumers, raising a new question for e-commerce: who is the real customer—the shopper or the AI? Traditional tactics like emotional branding and retargeting may not work the same way. Brands that adapt early by optimizing product data and strengthening identity will be best positioned for this shift.
What's The Future of Agentic AI Ecosystems in Retail?
Agentic AI is no longer just a concept — it’s becoming an ecosystem. From Amazon and Walmart to Mastercard and Google, major players are racing to build AI-driven shopping environments that can search, compare, and even purchase on behalf of consumers. But with that convenience comes big questions: Who will control these ecosystems? What does it mean for smaller brands? And how will retailers adapt loyalty strategies when the “customer” might actually be an AI agent?
Ryan Trahan’s 50 States in 50 Days: Marketing Goldmine or Over-Valued Opportunity for Brands?
Ryan Trahan’s whirlwind “50 States in 50 Days” series wasn’t just about quirky Airbnbs or a $1M fundraiser for St. Jude — it doubled as a live experiment in marketing. From $5,000 donor shoutouts to $100K corporate sponsorships, everyone from families to major brands took part. But here’s the real question: did these donations actually deliver lasting value, or were they just entertaining moments in a viral summer spectacle?