Looking for a marketing edge?
Of course you are, but little did you know that the elusive edge may be closer than you realize.
Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers used email and SMS as part of their shopping and product discovery journey as well as provided clues as to what makes the messages appealing to consumers.
Here are the primary email and SMS marketing highlights from the report and ways brands can apply these consumer shopping trends to gain an edge in 2023.
Overall Email Marketing Trends
Email marketing continues to be a core component of e-commerce brands’ online marketing strategies. Continuing its year-over-year (YoY) trend, brands sent 42 percent more email messages in 2022 than the year before, resulting in a 12 percent increase in email-related orders.
The reliance on email was also prevalent at a crucial time for retailers, Q4. YoY, email was responsible for a 13.8 percent increase in orders on Black Friday, a 34.4 percent increase during the Cyber 10, and an 18.7 percent increase in overall Q4 orders.