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Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

behavioral science

Using Behavioral Science in Marketing

Using Behavioral Science in Marketing

If you ask a hundred people what makes a good article headline or email subject line, you may get a hundred different answers. After all, it’s subjective, isn’t it? 

Not entirely, as many marketers know. There’s a science behind what makes a consumer open an email, click on a call to action (CTA) and make a purchase. Whether it’s writing an attention-grabbing headline or getting someone to “click and convert,” understanding that people rely on certain decision-making defaults helps marketers nudge them to take a desired action. 

In this article I discuss how to use behavioral science to improve marketing campaigns. Topics include …

How to Use Social Proof in Email and on Your E-commerce Site

How to Use Social Proof in Email and on Your E-commerce Site

Using social proof, a type of conformity where one person copies the action of another, as a part of the on-site e-commerce experience can be an effective strategy for increasing sales. A social proof strategy is essentially influencer marketing, except the focus is on real customers.

Luckily for companies — especially online retailers — they already possess a lot of content that can be used for social proof. Here are a few ways retailers can utilize this content in their email marketing programs and on their e-commerce site to influence purchases.