Greg Zakowicz, Marketing Growth Leader & Content Strategist

GTM, Content, Product, Brand Marketing | Ecommerce SME

For over 20 years, I’ve helped organizations scale through content, lifecycle marketing, and growth strategy. I am a holistic, customer-centric marketer who ties the micro to the macro.

Marketing Leadership & Expertise

Growth strategy

Industry-agnostic marketing that connects acquisition, retention, content, and revenue.

Customer lifecycle

Applying lifecycle marketing and retention thinking as part of a broader, long-term growth strategy.

Content & narrative

Building content programs that support demand gen, product marketing, sales enablement, and brand authority.

Selected Leadership Impact

  • Led and scaled content marketing strategy and thought leadership programs inside high-growth organizations

  • Proudly provided team members with growth opportunities and coaching, enabling them to advance their careers

  • Built research and benchmarks used by media, analysts, and customers

  • Recognized DTC email marketing expert and speaker

  • Serve as a public-facing brand advocate through press, speaking, and events

  • Advise organizations across ecommerce, SaaS, technology, media, and adjacent industries

Featured In

I’m regularly quoted in the press and publish articles on topics including growth strategy, consumer behavior, ecommerce, email marketing, and customer lifecycle strategy. View here.

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