I’m a growth and content leader with more than 20 years of experience helping organizations build demand, earn trust, and scale thoughtfully.

I take a systems-oriented approach to marketing, partnering closely with executive teams to align growth strategy, content, product marketing, and customer experience. Applied across industries and business models, this work has focused on clarifying market positioning, building credibility, accelerating adoption, and driving revenue growth.

My background

I’ve spent more than 20 years working across content, brand, and growth marketing, with roles spanning SaaS, ecommerce, and high-growth technology companies. Throughout my career, I’ve focused on helping organizations clarify their positioning, communicate value effectively, and connect marketing efforts to revenue.

I’ve worked in-house at enterprise, mid-sized, and high-growth startup organizations during periods of expansion and transition, helping teams refine positioning, build content programs, and align marketing efforts with business goals. I’ve led and supported strategic growth initiatives spanning content, product, and brand marketing. I’ve partnered closely with product, sales, and executive leadership to ensure marketing was not just creative but aligned with roadmap priorities, customer needs, and revenue goals.

What I’m known for

Much of my work has centered on helping organizations bring clarity to complex products and ideas, especially as they grow and evolve.

That’s shown up in a few consistent ways: developing scalable content and growth strategies, aligning marketing, product, and revenue teams around shared goals, and balancing long-term strategy with practical execution. I tend to do my best work in environments where clarity matters and thoughtful, long-term thinking is valued.

Marketing leadership and industry visibility

My work spans core marketing disciplines, including content marketing, product and brand messaging, growth strategy, and customer lifecycle marketing. Across roles, I’ve focused on building systems that help organizations communicate clearly, support product adoption, build credibility, and increase sales.

I’m frequently quoted by journalists and invited to speak at industry events on topics including growth strategy, content-led demand, ecommerce and email marketing, lifecycle marketing, and customer experience. I’ve spoken at events around the world, and my insights have appeared in outlets such as Forbes, Bloomberg, USA Today, Adweek, and Total Retail. I’ve also served as an expert witness related to ecommerce and consumer behavior changes.

I see this work as an extension of my role as a marketer: building holistic systems that align growth strategy, content, and product marketing, while helping audiences navigate change, complexity, and evolving expectations.

My approach

Strong growth comes from alignment between strategy and execution, and what a company promises and what customers experience. Content plays a central role in shaping demand and trust long before a sales conversation ever happens. Retention and customer experience matter wherever long-term value is created, especially in complex or regulated industries.

As a leader, my focus is on helping teams build systems that hold up over time, even as markets shift, products evolve, and priorities change.

Current focus

My work today centers on growth strategy, content leadership, and thought leadership initiatives that help organizations communicate clearly, build credibility, and scale responsibly. I continue to collaborate with organizations on engagements related to growth systems, content strategy, and executive or brand visibility, while remaining deeply involved in the craft and practice of modern marketing.

I’m always looking for the next exciting project or role, and I would love to work with you. Please reach out.