SMS and MMS Marketing Examples
SMS is a must-have marketing channel for ecommerce brands. The reason: everyone texts. It is no longer reserved for younger generations. Brands that fail to utilize SMS marketing are missing out on sales.
SMS Marketing Statistics
SMS marketing continues to grow. Ecommerce brands sent 31% more SMS sends in 2024 than the year before. Previously, the year-over-year lift was 58% in 2023, 62% in 2022, and 75% in 2021.
2024 SMS Marketing Statistics (promotional messages):
Click rate: 5.05%
Conversion rate: 0.11%
2024 SMS Marketing Statistics (automated messages):
Click rate: 12.47%
Conversion rate: 0.24%
Automated SMS accounted for 18% of orders while making up just 9% of sends
Interested in more? Check out the full SMS marketing statistics report.
Just here for examples of SMS marketing? Here are some SMS and MMS examples to draw inspiration from.
I’ve been saying it for years, SMS is a must-have channel in the shopping journey. — Greg Zakowicz, Email & SMS Marketing Epxert
