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Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

sms

SMS Marketing Examples & Stats

SMS and MMS Marketing Examples

SMS is a must-have marketing channel for ecommerce brands. The reason: everyone texts. It is no longer reserved for younger generations. Brands that fail to utilize SMS marketing are missing out on sales.

SMS Marketing Statistics

SMS marketing continues to grow. Ecommerce brands sent 31% more SMS sends in 2024 than the year before. Previously, the year-over-year lift was 58% in 2023, 62% in 2022, and 75% in 2021.

2024 SMS Marketing Statistics (promotional messages):

  • Click rate: 5.05%

  • Conversion rate: 0.11%

2024 SMS Marketing Statistics (automated messages):

  • Click rate: 12.47%

  • Conversion rate: 0.24%

  • Automated SMS accounted for 18% of orders while making up just 9% of sends

Interested in more? Check out the full SMS marketing statistics report.

Just here for examples of SMS marketing? Here are some SMS and MMS examples to draw inspiration from.

I’ve been saying it for years, SMS is a must-have channel in the shopping journey. — Greg Zakowicz, Email & SMS Marketing Epxert

SMS Marketing Examples

SMS Marketing: Keys to Success and Pitfalls to Avoid

Let's face it, nearly everyone texts. In fact, I bet your phone is within eyesight right now. Is it? Because so many of us keep our phones close by, the time between when text messages are received and read is probably seconds! This alone makes SMS marketing a potentially powerful tool. However, many companies are missing a huge opportunity with their SMS marketing programs.