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Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

email welcome series

New Year, New Emails, No More Excuses

With email continuing to be one of the top-performing online marketing channels, I guess it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Why change what seems to be working? But change is inevitable. If you don’t believe me, just look at what evolving consumer expectations have done to many legacy retailers.

The fact is, while some strategies require larger resources or investments, many do not – and those that don’t can pay huge dividends. Make 2018 excuse-free. Roll up your sleeves, and improve your email program. Here are three ways to get started.

Email Expectations vs. Reality: Are You Letting Your Customers Down?

Email Expectations vs. Reality: Are You Letting Your Customers Down?

Consumer expectations versus reality. It is a complex topic for all retailers, but especially for those who sell online. Look at how Amazon has raised the bar on consumer expectations, such as with fast and free shipping. Consider how accessible mobile phones are, allowing consumers to find any product they are searching for, regardless of where they or the product is located. Social media, and its integration into the shopping experience, is providing a direct connection between brand and consumer.

The Adventures of a Choose-Your-Own Welcome Series

I remember as a child reading “Choose Your Own Adventure” books, where the story and ending ultimately depended on the choices I made throughout the story. Why not be adventurous and take this same approach with your welcome series? After all, a welcome series is designed to introduce, engage and build consumer confidence with your brand. What better way to do that than by delivering content based on the actions and preferences of your newly acquired customers?