Here are 5 ecommerce, retail, social media, and other industry articles that caught my attention this week.

Here are 5 ecommerce, retail, social media, and other industry articles that caught my attention this week.

Here is a collection of ecommerce and retail industry articles I found interesting and some correlating Bluesky posts from the week.

Overall consumer confidence may be fading but that doesn’t mean brands can’t take steps to build value and establish trust. By staying laser-focused on the customer and delivering exceptional experiences, brands can force shoppers to think twice before purchasing from other stores. Here are three simple ways brands can protect themselves from a downturn.  

Here is a collection of ecommerce and retail industry articles I found interesting and some correlating Bluesky posts from the week.

Here is a collection of ecommerce and retail industry articles I found interesting and some correlating Bluesky posts from the week.

Here is a collection of retail industry articles I found interesting and some correlating Bluesky posts from the week.

Here is a collection of retail industry articles I found interesting and some correlating Bluesky posts from the week.

Here is a collection of retail industry articles I found interesting and some correlating Bluesky posts from the week.

Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right?

According to recent data, brands may have it all wrong. For every dollar businesses spend on social media, they get $5 back. Even though this is considered a good return on investment (ROI), other marketing channels, such as email, perform seven times better.

Email marketing has a ROI of 3600 percent worldwide and 7200 percent in the U.S. This means that businesses get $36 for every dollar they spend on email marketing, or $72 if they are based in the U.S.