In 2023, Back-in-stock messages had a 60.1% open rate, 19.3% click rate, and a 5.8% conversion rate. This was the highest conversion rate of ANY automated message, by far. Consider these must-have automated email messages for brands — both automated and scheduled campaigns.

Here are a few tips for ecommerce brands looking to use back-in-stock messages to increase sales.

• Provide early access with back-in-stock automation

• Use a sense of urgency and fear of loss in your messaging

• Don’t feel the need to discount

• Tailor messages to specific products when necessary

• Include product recommendations

Back-in-Stock Email Marketing Examples

The Perfect Back-in-stock email subject line

Here are some back-in-stock email message subject lines used by real brands:

• Top Sellers Back in Stock😍

• 🐍Back in ssssssssstock

• Restocked! Ribbed Cotton Range Is BACK

• Back in Stock: Lafeber Products

• BACK IN STOCK: The Henley

• THEY’RE BACK ⚡

• URGENT: It’s Back In Stock!

• Back in Stock 🌿 CBD Truffles

• Back In Stock? Enough Said.

• The wait is over: ramen is back!

• Greg, SILK BEDDING BACK IN STOCK

• Your fave Birkenstock style is BACK!

• Back In Stock...

• Back & Selling Fast!

• Your fave camera bag is back in new colors!

• LOOK WHO'S BACK 👀

• Your favorite is back!

• Favorites Back in Stock!

• Everyone's adorable bestie is back 🎀

• Your Favorite Lingerie is Back! (But not for long 👀)

• Missed me? Back in stock

• Back in Stock: A Knit to Know

• WOW! Back In Stock: But Not For Long

• Love Everybody 🖤 Back In Stock

• MUST-HAVE BACK IN STOCK

• Back in stock and going fast 💨

• BACK IN STOCK You Have Been Waiting

• Our holiday gift to you: back-in-stock best sellers

Have any questions about back-in-stock email marketing? Let me know.